Too many folks are trying to keep up with the "Jones" who in this case are the rich and famous who get the media hype and everyone is looking for the short cut o big $$.
My kids who have all managed people at pretty young ages are frustrated with some people who work for them who turn in weak and not well-thought-out work because they don't work hard and take very simplistic approaches. They work in a job for 6 months and want a raise or a promotion or be named VP.
Since there are way too many athletes who think the grass is always greener across the street and now can move across the street for short term satisfaction without repercussions at the slightest offense to them, they will. Many A-team college athletes have been coddled their entire lives by parents, coaches, teachers and other enablers. So when someone says to them "the other guy is ahead of you" they run away. It is at the college level where this typically 1st takes place because the pie gets smaller and more people what a piece of it and their are fewer people to blow smoke up their ass.
When an athlete (and we all know these examples from former ND athletes) transfer has attended 3 schools in 3 years or 4 schools in 6 years, it seems they are chasing the easy path or an unattainable reality. More for less or gimme gimme gimme seems to the operating motto.