Unpopular opinion, I know, but penalty for targeting MUST be changed

I have been consistent on this well before the BYU game. Disqualifying a player for the rest of the game if in the first half, or the rest of the game plus one half if in the second half is far, far too harsh.

Yes, I get the reasoning behind this. You want a strong incentive not to target. I'm not saying the player shouldn't have to sit out. Fairer alternatives are making the player miss the rest of the series, maybe even the next one. Or, the player sits out 15 minutes of game time (matching the 15 yards). I really don't see sitting out an entire game being that much more of an incentive - if any - to not target.