What is Kiffin and LSU's end game with all of this?

I get they are pushing the boundaries and desperate to add talent, but who there really thinks taking on the SEC is the way to go? And for Kiffin, is he basically putting a stake in the ground and saying he's cool with LSU potentially being his last head coaching gig? Because who is going to touch him after he and LSU are taking on the SEC and NCAA when for one of the few times ever there is almost unanimous agreement?