It's a great commercial.
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At this point in time, he can certainly lay claim to being the greatest college coach in the modern era (Knute will always be the best of all time).
If that means that he can now enjoy taking in megabucks for just an endorsement, then so be it. I see it in the same light as Michael Jordan getting endorsements from Nike, Gatorade, McDonald's, etc.
It's not like he's hurting for money anyways. I think he was pulling in close to 11.5 million in 2023 in salary alone.
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