I don't really care - it's worth it to me for the ND and TdF coverage.
But I read somewhere that the success of Love Island is a big culprit. I weep for the future....
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I used to keep it year round for the Indycar content, but Indycar moved from NBC to Fox this year. Peacock is pretty cheap in the grande scheme of things.
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...or is it camel nose? They both seem valid in their own way. :)
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...all to do with the cost here.
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